Google releases a steady stream of tools and apps for businesses, some of them are particularly targeted for ecommerce business. iSolution strongly recommend following free google services to clients, which greatly help clients in various aspects of ecommerce adventure. We can help clients to setup all these free services and train to master these tools to take full advantage of them.
Gmail (Business App) - This is a much more robust version of the free Gmail account - Best of all, it allows you use your own domain. Each user gets 25 GB of email and instant message storage (50 times the size of the average free email account), secure hosted email that can manage multiple inboxes, sophisticated filtering and filing, syncing with Android, iPhone and BlackBerry devices and many more custom options.
Google Product Search - formerly known as Froogle and Google Base, and sometimes known as Google Shopping - has grown in importance as a key source of orders and revenue for ecommerce businesses.
Using search engines to find desired products as efficiently as possible is why services like Google Product Search are so compelling. Google Product Search is a free service used by savvy businesses to get their product inventory in the Google Search information stream with moderate effort.
Google Product Search relies on you, the merchant, to upload and manage feed (data) files that give Google the details about your products. As with any Google service, there are some tricks to get the maximum return for your time and effort. The basics are pretty easy. If you use a mainstream ecommerce platform, you likely already have capabilities to generate formatted feed files that you can then send to Google.
Our service will maximize your opportunity (sales and revenue) by taking full advantage of this free mighty service.
Google Analytics - This is the enterprise-class web analytics solution that gives you access to your visitors' behavior. You can analyze your traffic data to create better-targeted ads; determine the content that interests your visitors the most to drive traffic up further; and manage your AdWords campaigns.
We provide clients with the benefits of expert knowledge and experience in setting up Google Analytics correctly for their websites to capture visitor data to measure results and improve their websites and Cost Per Click (CPC) advertising campaigns.
Our consulting services also include setting up advanced features such as Goal Setting and Conversions, e-commerce reporting, and Google Analytics based Search Engine Optimization (SEO), Google AdWords campaign development and reporting integrated with Google Analytics, and Google Website Optimizer to test alternative designs and calls to action for landing pages.
Our approach is direct and our processes and budgets are open and transparent. A key point of difference in our Google Analytics consulting services is that we focus on client needs by showing them how to use Google Analytics data from their own websites.
Webmaster Tools - Get detailed reports about your website’s visibility on Google to diagnose any access problems Google is having with your site. Analyze data about internal and external links to your site, find out which Google search queries drive traffic to your site and find out exactly how many users arrive there
Google AdWords - Create your own ads, choose the keywords and when customers use one of those keywords when searching for a product on Google, your ad appears next to the search results. Take advantage of the "Keyword Tool and Traffic Estimator" to budget your ads and find the best keywords for your audience.
We provide clients with an open and transparent service and unrestricted access to their Google AdWords accounts and reports, and Google Analytics accounts used to measure their Cost Per Click (CPC) advertising campaign results.
Our Google AdWords consulting services include setting up Google Analytics on client websites to identify content and keyword use, creation of Google AdWord variations, creation of landing pages to support keywords, campaign management and Search Engine Optimization (SEO) of site content and navigation.
Our Google AdWords consulting services are focused on achieving the best results for clients at the lowest possible cost.
Our approach is not set and forget. We proactively monitor and manage all aspects of Google AdWords campaigns to increase the Click Through Rate (CTR), Conversion Rate (CR) and improve the Cost/Conversion ratio.
Google Places - Increase your social networking presence with Google’s geo-location listing service. "Places" gives businesses the ability to set up a page with Google so when customers or clients search for your business, the correct contact information will be there. Customize your business Places page with photos, user comments, and special offers to Places users. Utilizing "Google Boost" is done through a Places account as well. Boost gives businesses the ability to advertise on the Places page and in Google Maps
Google AdSense - Use AdSense to display relevant ads on your website that are suited to your audience’s interests, then earn revenue from clicks and impressions. Create a custom search engine to your site and then earn revenue from the ads on the search results pages. Develop specific ads for mobile users and display targeted ads for RSS feeds your site may have. Tailor AdSense for domains, mobile content, search engine results, content and much more.
